"Speech Preparation" questionnaire

So what is the best way to start writing a speech (or preparing a presentation)?
In training and coaching sessions, we always start by considering the end result. How will your audience leave the hall? What do they feel? What do they think? And above all, what will they do after they have heard your story?Because it gives a great deal of structure to the development process, as well as passion to your story, Joni and Hans Busstra (speechwriter & documentary maker) devised a questionnaire to help you with this. We always use it ourselves when preparing speeches.

Download the form here